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Microsoft's audio player?

Apparently Microsoft may not be working on a portable game player, but instead working on a portable music player instead. I could imagine they see Apple leveraging it's iPod and iTunes into Mac sales as a threat to the Windows business. But more likely they see a great opportunity to sell more software - in this case music - through their existing channels (through Windows Media Player.)

The most interesting part is the idea that it might be sold at a loss by the retailer (in this case Amazon), in order to generate the music sale. Or potentially, you can buy the player pre-loaded with music (although I worry about getting it out of the player, we'd have to see how that worked.)

And of course, you can imagine it will be loaded with DRM...

Posted by scottsh at Friday June 16, 2006 - 3:07 PM | TrackBack (0) | Category: Hardware | © 2006 Gaming Signal



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