Gaming Signal: The Times They Aren't A Changing: More Ads In Games

The Times They Aren't A Changing: More Ads In Games

First, BF 2142 and now Enemy Territory: Quake Wars will have in-game ads. Supposedly these ads will allow for a "high-level of on going support" for the game. Which might be true, but I'd rather see a drop in product price first, ongoing stuff later.

And I have to ask, has anyone actually seen any ad in BF 2142? I can't recall ever seeing one so then the question becomes, how effective are these in game ads? The game is supposed to track which ads are viewed and for how long, but if my experience is a guide, I ignore most extraneous stuff in game and focus on just my objectives. If most people are like me, then these ads aren't effective and thus their source of revenue will dry up. And seriously, isn't Quake Wars in the future? What kinds of stuff can they possibly advertise that would make sense? Seems kind of silly to me.

But then again, I don't look at their ads to begin with....