Gaming Signal: It's True: Women Are Driving The Casual Game Boom

It's True: Women Are Driving The Casual Game Boom

The San Jose Mercury News today an article titled Women driving 'casual game' boom. They say that while the majority of gamers are still male, in their 20's and always looking for the latest hardware, the fastest growing segment of the gaming biz is in casual gaming. People who want to be able to play a game for short periods of time, and have fun doing.

Most of these people are women in their 30's and 40's and tend to play the games you see on PopCap or Incredigames. The example shown in the article is a woman who lives to play the Seek and Find games, like Mystery Case Files. Now, I can attest to the fact that women in their 30's (still) do like to play these games. My wife has been known to download the demo of a game, like Mystery Case Files, and play it until time runs out and she's kicked out, or until she finishes it, usually in a couple of hours. Of course, this means that I can't touch the PC until she's finished. Which is why I'm not on BF2142 as much as some other people, whose initials are Tim.

At $20 a pop, someone is making some decent money with these games. As for the Wii, she doesn't play that at all, and I don't see her ever really doing so. The games they have just aren't there for her. Although, Ubisoft is bringing Cranium to the Wii. That might do it.

Does anyone else's wife/SO play games like this? It's getting to the point where I'll have to buy my wife an eye patch...

No Tracy does not play "casual" games. She is however HOOKED on the Wii!!!

I swear I'm going to have to claim to her that "Harrison (my son) broke the Wii!" if I'm ever going to get any time on the damn thing.

I thought their "fancy" with the Wii would have died off by now. NO SIR! My wife and son have a two to three hour session of various Wii sports games every night! Yet there sits lonely Wii Zelda, unfinished, and brimming with playability.

Does Brad Pitt make house calls? I swear its going to take a distraction of Brad Pitt magnitude!

Brangalina as Mii's!

Posted by tditto on Monday August 27, 2007 at 4:14 PM